The Greatest Love
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Video footage has emerged on Pitchfork.com of Best Coast, aka Bethany Cosentino, smoking mad dank with some African American bro. It seems like this is the ‘pinnacle’ of her stoner brand. After hundreds of tweets related to ‘smoking dank’, interviews about Cali dank, and danking around with her dank dank weed marijuana, it seems like we finally get to see ‘@The_Real_Bethany.’ Chillin in her natural state, ‘lifted’ as hell, getting lifted-er.
One can only wonder how her ‘weed loving/addicted’ brand will impact her long term brand, both commercially and critically. It seems like in all walks of life/genres of art, u kinda have to placate the conservative mainstreamers in order to ‘go far.’ Ur brand has to be strong, yet inoffensive. Present nothing alienating/controversial about yourself, just keep making agreeable jams without getting political and doing things that are ‘illegal’ in the eyes of tweens/grandparents. Wonder if Converse would offer her a record deal ‘all over again’ after this ‘controversial’ dank video. Seems like a huge ‘brand liability issue.’
What’s ur fave part of this video? Does it remind u of watching high schoolers smoke weed when they talk about ‘how high’ they are? Do u like when they talk about abusing medical marijuana cards? How abt when they talk about how medical marijuana establishments are ‘putting the local dealer out of business.’
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