Hush Hush Records has created a template for the 2014-and-beyond electronic label. Building off the cinematic productions of Kid Smpl and exorbitantly lush Cock & Swan, to more recently the slow ebbing build of Lowhitey, the Seattle-based record label’s sound all falls under it’s tightly encapsulating umbrella. Yet that umbrella continually expands and grows; the sonics fit but with each release they always feel urgent and surprising. Recent signee MICHAELBRAILEY is no exception, with ‘I Lose Myself’ being clouded in HH’s signature haze, but rises and falls with autotune and soft spoken piano. Obviously taking cues from contemporaries, MICHAELBRAILEY’s sound may seem at first glance seem surface-level, but as you dig deeper the textures fall apart and you’re left with something incredibly raw and honest. ‘I Lose Myself’ doesn’t hit you in the face, it burrows under your skin, sits there and takes you over completely.